D&AD: The Copy Book by D&AD

D&AD: The Copy Book



Download D&AD: The Copy Book

D&AD: The Copy Book D&AD ebook
Page: 368
Format: pdf
ISBN: 9783836528320
Publisher: Taschen America, LLC


Says Carin Goldberg, foreman of the Book Design Jury at D&AD 2013: "I'm really disappointed by the entries for both the book design and book cover categories this year. As he wrote in D&AD's The Copy Book, Hunt's philosophy is: "Always work with a great art director. As it's my blog, I think I'll make this all about me. Holiday card by Pentagram Design for Pentagram Design. On business and writing and improving myself, I got The Copy Book, a compilation by the ad agency D&AD, and it's basically tips from great copywriter's on writing good copy. "The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets," says D&AD President, Garrick Hamm. (D&AD will also be giving away a copy of this book in a competition to be announced on the day.) Design for Sustainable Change How design and designers can drive the sustainability agenda. Incidentally, the carrot cover is reputed to be the worst selling D&AD annual of all time – legend has it that 500 copies were sold then the remainder stayed in a warehouse until pulped. Writers: Naresh Ramchandani and Tom Edmonds. If you have a copy, look after it. The copy and design echo each other, with 'ME' reflected as 'EM' on the opposite page of purple, the colour of self-obsession. "These winners are more than just great pieces of communication, Das Comitee from Germany won in Photography for its Faces of Evil book in which the faces of despots were created using portraits of ordinary people. But if you buy a second, I'd highly recommend the exquisite new edition of D&AD's The Copy Book. So here are the five winning entries, with a quick outline of why I thought they deserved to join the best of the year's creative output in the D&AD Annual.

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